Cadbury_What Makes it so Twirly?

Ongoing online social media campaign, celebrating the uniqueness of the Cadbury Twirl. Advertising agency VCCP contacted me to help them realise the build of an emotional connection whilst celebrating the uniqueness of the product with its core customer base.

The creative draws attention on those quiet moments of reflection and snapshots of real life where the customer’s mind wanders, pondering on some of life’s most unanswered questions.

Two friends, Myles and Sarah, take a few minutes out of their day and start to think about some of life’s biggest conundrums: ‘What makes it so Twirly?’ Working with VCCP on this we went though a prototyping process of bespoke mark making with the aim to engage a new younger shopper whilst retaining the core singles audience.